Internet Marketing Test oDesk Test Answer-2015
Question:
Why would a firm employ guerilla web
marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. It gives the firm more control over
its marketing budget.
d. It is unconventional and can often
leave a lasting impression on potential customers
Answer: It gives the firm more control
over its marketing budget.
Question:
Why is affiliate marketing a favorable
from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a
sale resulting from the affiliate’s efforts.
c. It guarantees increased sales
d. It is complex so not many people
utilize it
Answer: It guarantees increased sales
Question:
What is meant by “niche marketing”?
a. Targeting a broad based group of
people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Answer: Targeting a broad based group of
people
Question:
How can a podcast be used to drive
customers to a website?
a. By only hosting the podcast on the
website
b. By giving information on the podcast
which gives the listener the desire to learn more, and directing them to the
website for information
c. By making the podcast a premium one
which costs money
d. By telling the listeners that they
need your product
Answer: By telling the listeners that
they need your product.
Question:
What is “cost per customer acquisition”?
a. The amount a company pays a customer
to try their product
b. The average cost of marketing spent
per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Answer: The amount a company pays a
customer to try their product
Question:
How can supplemental materials be
delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for
download along with the link to the podcast
c. The listener has to go to a special
site only during the podcast
d. The listener must pay for any
additional materials
Answer: The listener has to go to a
special site only during the podcast
Question:
What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company
will make more money
d. A statement as to how the company
adds value for customers
Answer: The pricing of the product
Question:
How important is content on a site when
optimizing it?
a. Not important at all does not factor
in
b. Mildly important to keep customers
happy
c. It is the only thing which creates a
higher ranking in search engines
d. Very important new content especially
Answer: It is the only thing which
creates a higher ranking in search engines
Question:
Which of the following would not be
effective in headline writing?
a. Using words that draw attention
b. Using words that people may search
for
c. Using small words which take up space
and do not add value
d. Using words such as “new, exciting,
special offer”
Answer: Using small words which take up
space and do not add value
Question:
What should a company do once it
achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their
site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Answer: Sell advertising on their site
Question:
Why would a company possibly want to
spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and
increase awareness
c. To let the competition know they are
serious
d. To sell more products
Answer: To drive traffic to their site
and increase awareness
Question:
What is meant by “white hat”?
a. When markets show up for work wearing
white hats
b. Dishonest techniques for gaining
higher ranking
c. Ethical and honest methods of
increasing page ranking
d. Soft ware use to increase ranking
Answer: When markets show up for work
wearing white hats
Question:
Why are purchased email lists typically
ineffective?
a. They are too expensive
b. They distribute an email to far more
people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers
specific to your company and have high bounce rates
Answer: They make up fake emails to sell
Question:
Why has web marketing become a popular
form of marketing?
a. It is much cheaper than other forms
and often more effective
b. Television advertising is being
offered less
c. It is easier than traditional
marketing
d. It has been heavily advertised
Answer: It has been heavily advertised
Question:
What is one unfavorable trait sometimes
seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a
site
c. Affiliate will use unethical
techniques to drive customers in hopes of earning a commission
d. It is only paid for based on
successful selling
Answer: It brings additional traffic to
a site
Question:
Why would a company hire internet
marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best
results of campaigns and help guide the company in its marketing
Answer: Hired expert can drive the best
results of campaigns and help guide the company in its marketing
Question:
Which 3 industries are the largest users
of affiliate marketing?
a. Prescription drugs, electronics,
child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto
manufacturers , construction
Answer: Computer equipment, auto
manufacturers, construction
Question:
What is A/B testing?
a. Testing 2 products to see which is
safer
b. Using 2 versions of an ad measuring
results to see which one is more effective
c. Testing 2 products to see which one
sells more
d. Using 2 versions of an ad to see
which one has less bounce rate
Answer: Using 2 versions of an ad
measuring results to see which one is more effective
Question:
What are the four P’s of marketing?
a. Placement, production, procurement,
procedures
b. Product, price, place, promotion
c. Position, price, production,
premature
d. Product, promotion, procedures,
procurement
Answer: Product, promotion, procedures,
procurement
Question:
What is a secondary reason to actively
maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in
down times
b. It impresses clients
c. A well maintained blog will help
increase page rank with search engines
d. It makes the company seem larger than
it is
Answer: It impresses clients
Question:
What is the purpose of a traditional
press release?
a. Is acts as a direct marketing sales
tool
b. It can be mailed out to potential
clients
c. It announces company information to a
widely dispersed group of people
d. It target markets to internet users
Answer: It target markets to internet
users
Question:
What is the purpose of sending a monthly
newsletter?
a. It creates work for employees at the
company
b. It builds branding creates awareness
and connection with potential clients
c. It gives people a chance to opt out
of ever talking to your company again
d. Required by law
Answer: It gives people a chance to opt
out of ever talking to your company agin
Question:
What is meant by “guerilla marketing”?
a. Using resources such as time, energy
and imagination rather than money to market
b. Using advertising spots which utilize
gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web
ads
Answer: Using resources such as time,
energy and imagination rather than money to market
Question:
What is an auto-responder?
a. A person who replaces to all emails
for the company
b. An automatic email message sent to
someone who takes an action such as submitting a form on a company website
c. A method of direction communication
with clients
d. An email relay system
Answer: A method of direction
communication with clients
Question:
Why is it important to fine tune the
timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on
marketing
c. Required by law
d. To carefully target the customer base
desired, not wasting impressions and clicks
Answer: To carefully target the customer
base desired, not wasting impressions and clicks
Question:
What is the “active voice” style of
writing ads?
a. Using “you” and not “I” or “we”-
directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
Answer: Writing in the third person
Question:
What is a double opt in process?
a. Someone must email the firm twice to
get on a list
b. Someone must ask to be on your email
list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to
get off an email list
d. Someone has to send an email
confirming an online purchase
Answer: someone must ask to be on your
email list, and then verify by clicking a link they want to be on it
Question:
How do listeners decide what is a
worthwhile podcast to continually listen to?
a. High quality audio and high quality
content
b. If it’s funny
c. Broad based podcasts with no general
direction
d. Having several hosts and a myriad of
topics
Answer: Having several hosts and a
myriad of topics
Question:
Why is the subject line of any email
campaign important?
a. It gives the person an opportunity to
delete the email before reading it
b. It is all the receiver sees besides
the email address until they open the email
c. It let the receiver know they are
about to be sold something
Answer: It is all the receiver sees
besides the email address until open the email
Question:
How is the “open rate” important?
a. It tells the company how many people
clicked on the links in the email
b. It lets the company know how many
people bought a product
c. It is the number of people who
received the mail
d. It is the number of people who
actually opened the email sent to them, giving the company insight in to how
effective the email marketing campaign was
Answer: it lets the company know how
many people bought a product
Question:
Why are affiliates not the same as
having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere
in the world
c. The affiliate only drives traffic,
they do not necessarily convert them to sales
d. The affiliates have limited
availability
Answer: The affiliates have limited
availability
Question:
How is the pricing model of a click
determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the
more a customer will have to pay to use that term in his/her target keywords
list
Answer: Google sets the price worldwide
Question:
What is the formula for calculating cost
per customer acquisition?
a. Marketing spent on television divided
by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all
customers ever
d. Total marketing budget for a specific
period divided by the number of new customers for that same period
Answer: Total marketing budget for a
specific period divided by the number of new customers for that same period
Question:
How much a company pay for the given
example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Answer: 10 cents
Question:
What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific
action creates a payable event for the affiliate such as a click a purchase a
number of page views
c. A payment agreement where costs
change depending on volume
d. The product cost
Answer: Same as pay per click
Question:
What is an “impression”?
a. When a person buys a product from a
site
b. When your ad is displayed on a page
online, not necessarily clicked on
c. When an ad is clicked on when an ad
on
d. When an ad makes an impression on a
client
Answer: When your ad is displayed on a
page online, not necessarily clicked on
Question:
Which of the following is valuable in
increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly
ranked pages to your site
d. No contact information
Answer: Quantity of links from other
highly ranked pages to your site
Question:
What is meant by “web 2.0”?
a. The resurgence of internet companies
with more interactive focus, such as blogging and social networking
b. Any website which has survived the
dot com bust
c. Sites made using new technology
d. Internet companies who focus on
retail sales
Answer: Internet companies who focus on
retail sales
Question:
What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your
business, and in turn your pay them a commission based on sales as a result of
their efforts
d. Pay per click marketing
Answer: When a 3rd party helps market
your business, and in turn your pay them a commission based on sales as a
result of their efforts
Question:
Which of the following are podcasts
least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Answer: Sales
at Monday, December 01, 2014 Email
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Why would a firm employ guerrilla web marketing?
Ans: it gives the firm more control over its marketing budget
Why is affiliate marketing a fovorable form of marketing
Ans: it gurantees increased sales
What is meant by “niche marketing”?
Ans: Targeting a very specific demographic
How can a poducast be used to brive customers to a website
Ans: by telling the listeners that they need your product
What is cost per coustomer acquisition
Ans: the amount a company pays a customer to try their product
How can supplemental materials be delivered to the poducast listener
Ans: the istener must pay for any additional materials
How important is content on a site when optimizing it
Ans: it is the only thing which creates a higher ranking in search engines
Which of the following would not be effective in headline writing
Ans: using small words which take up space and do not add value
What should a company do once it achieves its search engine ranking goals
Ans: sell advertising on their site
Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase awarensess
What is meant by “white hat”
Ans: When marketers show up for work wearing white hats
Why are purchased email lists typically ineffective
Ans: they make up fake email to sell
Why has web marketing become a popular form of marketing
Ans:it has been heavily advertised
What is one unfavourable trait sometimes seen in affiliate marketing
Ans: it brings additional traffic to a site
If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read
Ans: it impresses clients
What is the purpose of a traditional press release
Ans: it target markets to internet users
What is the purpose of sending a monthly newsletter
Ans: it gives people a chance to opt out of ever talking to your company again
What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination rather than money to market
What is an auto-responder
Ans: a method of direction communication with clients
Why is it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks
What is the "active voice" style of writing ads?
Ans: Using "you" and not "I" or "we" – directing wording towards the customer
What is double opt in process?
Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it
How do listeners decide what is a worthwhile podcast to continually listen to
Ans: having several hosts and a myriad of topics
Why is the subject line of any email campaign important?
Ans: it is all the receiver sees besides the email address until they open the email
How is “open rat” important
Ans: it lets the company know how many people bought a product
Why are affiliates not the same as having a sales force?
Ans:The affiliate only drives traffic, they do not necessarily convert them to sales
How is the pricing model of a click determined
Ans: google sets the price worldwide
What is the formula for calculating cost per customer acquisition
Ans: total marketing budget for a specific period divided by the number of new customers for that same period
How much would a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents
What is “cost per action ”
Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views
What is an “impression”?
Ans: When your ad is displayed on a page online, not necessarily clicked on
Which of the following is valuable in increasing a page rank
Ans: quantity of links from other highly ranked pages to your site
What is meant by”web 2.0”
Ans: internet companies who focus on retail sales
What is affiliate marketing
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts
Which of the following are podcasts least likely to target
Ans: sales
Question:
Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. It gives the firm more control over its marketing budget.
d. It is unconventional and can often leave a lasting impression on potential customers
Answer: It gives the firm more control over its marketing budget.
Question:
Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
c. It guarantees increased sales
d. It is complex so not many people utilize it
Answer: It guarantees increased sales
Question:
What is meant by “niche marketing”?
a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Answer: Targeting a broad based group of people
Question:
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Answer: By telling the listeners that they need your product.
Question:
What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Answer: The amount a company pays a customer to try their product
Question:
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Answer: The listener has to go to a special site only during the podcast
Question:
What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Answer: The pricing of the product
Question:
How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important new content especially
Answer: It is the only thing which creates a higher ranking in search engines
Question:
Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Answer: Using small words which take up space and do not add value
Question:
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Answer: Sell advertising on their site
Question:
Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Answer: To drive traffic to their site and increase awareness
Question:
What is meant by “white hat”?
a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Answer: When markets show up for work wearing white hats
Question:
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Answer: They make up fake emails to sell
Question:
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Answer: It has been heavily advertised
Question:
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Answer: It brings additional traffic to a site
Question:
Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing
Question:
Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers, construction
Question:
What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate
Answer: Using 2 versions of an ad measuring results to see which one is more effective
Question:
What are the four P’s of marketing?
a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
d. Product, promotion, procedures, procurement
Answer: Product, promotion, procedures, procurement
Question:
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
Answer: It impresses clients
Question:
What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
Answer: It target markets to internet users
Question:
What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
Answer: It gives people a chance to opt out of ever talking to your company agin
Question:
What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Answer: Using resources such as time, energy and imagination rather than money to market
Question:
What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system
Answer: A method of direction communication with clients
Question:
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
Answer: To carefully target the customer base desired, not wasting impressions and clicks
Question:
What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
Answer: Writing in the third person
Question:
What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Question:
How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
d. Having several hosts and a myriad of topics
Answer: Having several hosts and a myriad of topics
Question:
Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
b. It is all the receiver sees besides the email address until they open the email
c. It let the receiver know they are about to be sold something
Answer: It is all the receiver sees besides the email address until open the email
Question:
How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the mail
d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was
Answer: it lets the company know how many people bought a product
Question:
Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability
Answer: The affiliates have limited availability
Question:
How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list
Answer: Google sets the price worldwide
Question:
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the number of new customers for that same period
Answer: Total marketing budget for a specific period divided by the number of new customers for that same period
Question:
How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Answer: 10 cents
Question:
What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Answer: Same as pay per click
Question:
What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client
Answer: When your ad is displayed on a page online, not necessarily clicked on
Question:
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Answer: Quantity of links from other highly ranked pages to your site
Question:
What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales
Answer: Internet companies who focus on retail sales
Question:
What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
Question:
Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Answer: Sales
Ans: it gives the firm more control over its marketing budget
Why is affiliate marketing a fovorable form of marketing
Ans: it gurantees increased sales
What is meant by “niche marketing”?
Ans: Targeting a very specific demographic
How can a poducast be used to brive customers to a website
Ans: by telling the listeners that they need your product
What is cost per coustomer acquisition
Ans: the amount a company pays a customer to try their product
How can supplemental materials be delivered to the poducast listener
Ans: the istener must pay for any additional materials
How important is content on a site when optimizing it
Ans: it is the only thing which creates a higher ranking in search engines
Which of the following would not be effective in headline writing
Ans: using small words which take up space and do not add value
What should a company do once it achieves its search engine ranking goals
Ans: sell advertising on their site
Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase awarensess
What is meant by “white hat”
Ans: When marketers show up for work wearing white hats
Why are purchased email lists typically ineffective
Ans: they make up fake email to sell
Why has web marketing become a popular form of marketing
Ans:it has been heavily advertised
What is one unfavourable trait sometimes seen in affiliate marketing
Ans: it brings additional traffic to a site
If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read
Ans: it impresses clients
What is the purpose of a traditional press release
Ans: it target markets to internet users
What is the purpose of sending a monthly newsletter
Ans: it gives people a chance to opt out of ever talking to your company again
What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination rather than money to market
What is an auto-responder
Ans: a method of direction communication with clients
Why is it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks
What is the "active voice" style of writing ads?
Ans: Using "you" and not "I" or "we" – directing wording towards the customer
What is double opt in process?
Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it
How do listeners decide what is a worthwhile podcast to continually listen to
Ans: having several hosts and a myriad of topics
Why is the subject line of any email campaign important?
Ans: it is all the receiver sees besides the email address until they open the email
How is “open rat” important
Ans: it lets the company know how many people bought a product
Why are affiliates not the same as having a sales force?
Ans:The affiliate only drives traffic, they do not necessarily convert them to sales
How is the pricing model of a click determined
Ans: google sets the price worldwide
What is the formula for calculating cost per customer acquisition
Ans: total marketing budget for a specific period divided by the number of new customers for that same period
How much would a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents
What is “cost per action ”
Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views
What is an “impression”?
Ans: When your ad is displayed on a page online, not necessarily clicked on
Which of the following is valuable in increasing a page rank
Ans: quantity of links from other highly ranked pages to your site
What is meant by”web 2.0”
Ans: internet companies who focus on retail sales
What is affiliate marketing
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts
Which of the following are podcasts least likely to target
Ans: sales
Question:
Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. It gives the firm more control over its marketing budget.
d. It is unconventional and can often leave a lasting impression on potential customers
Answer: It gives the firm more control over its marketing budget.
Question:
Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
c. It guarantees increased sales
d. It is complex so not many people utilize it
Answer: It guarantees increased sales
Question:
What is meant by “niche marketing”?
a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Answer: Targeting a broad based group of people
Question:
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Answer: By telling the listeners that they need your product.
Question:
What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Answer: The amount a company pays a customer to try their product
Question:
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Answer: The listener has to go to a special site only during the podcast
Question:
What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Answer: The pricing of the product
Question:
How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important new content especially
Answer: It is the only thing which creates a higher ranking in search engines
Question:
Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Answer: Using small words which take up space and do not add value
Question:
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Answer: Sell advertising on their site
Question:
Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Answer: To drive traffic to their site and increase awareness
Question:
What is meant by “white hat”?
a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Answer: When markets show up for work wearing white hats
Question:
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Answer: They make up fake emails to sell
Question:
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Answer: It has been heavily advertised
Question:
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Answer: It brings additional traffic to a site
Question:
Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing
Question:
Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers, construction
Question:
What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate
Answer: Using 2 versions of an ad measuring results to see which one is more effective
Question:
What are the four P’s of marketing?
a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
d. Product, promotion, procedures, procurement
Answer: Product, promotion, procedures, procurement
Question:
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
Answer: It impresses clients
Question:
What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
Answer: It target markets to internet users
Question:
What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
Answer: It gives people a chance to opt out of ever talking to your company agin
Question:
What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Answer: Using resources such as time, energy and imagination rather than money to market
Question:
What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system
Answer: A method of direction communication with clients
Question:
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
Answer: To carefully target the customer base desired, not wasting impressions and clicks
Question:
What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
Answer: Writing in the third person
Question:
What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Question:
How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
d. Having several hosts and a myriad of topics
Answer: Having several hosts and a myriad of topics
Question:
Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
b. It is all the receiver sees besides the email address until they open the email
c. It let the receiver know they are about to be sold something
Answer: It is all the receiver sees besides the email address until open the email
Question:
How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the mail
d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was
Answer: it lets the company know how many people bought a product
Question:
Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability
Answer: The affiliates have limited availability
Question:
How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list
Answer: Google sets the price worldwide
Question:
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the number of new customers for that same period
Answer: Total marketing budget for a specific period divided by the number of new customers for that same period
Question:
How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Answer: 10 cents
Question:
What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Answer: Same as pay per click
Question:
What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client
Answer: When your ad is displayed on a page online, not necessarily clicked on
Question:
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Answer: Quantity of links from other highly ranked pages to your site
Question:
What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales
Answer: Internet companies who focus on retail sales
Question:
What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
Question:
Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Answer: Sales
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